What they know about local marketing that you might be missing

Let’s be honest…when you run a small business, you wear all the hats. You’re the boss, the bookkeeper, the marketer, the fixer, and the tea-maker. Most days you’re flat out just keeping things going.

So…if your marketing feels a bit… last on the list, you’re not alone.

But while you’re busy doing the work…quoting, travelling, chasing invoices etc, your competitors are quietly getting ahead.

They’re not better than you. But they are being seen.
Again and again. In the right places. By the right people.

And it’s paying off.

Here’s what they know (that you can start doing too).

1. One Post Isn’t a Plan

You might’ve posted on Facebook once or twice. Maybe you even boosted a post.

But here’s the thing…a few likes doesn’t mean more business.
A “thumbs up” won’t fill your diary.

Your competitors know that consistent visibility is what gets results.
They’re drip-feeding their name into homes, on fridges, in inboxes…not just relying on social media to do the heavy lifting.

 “I’m spending time posting, but nothing’s coming in.”
We hear that a lot. It’s not your fault…it’s just not enough.

2. Brand Recognition Matters

When someone in your area needs a plumber, dog groomer, accountant or cleaner… who do they think of first?

Your competitors are working to make sure it’s them.

They’re building familiarity with their logo, colours, strap line, and message. Showing up regularly so they become a trusted name…not just a once-seen ad.

Good branding doesn’t have to be fancy. It just has to be clear and consistent.

3. Royal Mail Isn’t Old-School…It’s Smart

A post through the door? It still works…really well!

Local customers trust print more than ads online. And when your leaflet or listing is in a well-designed, well-delivered booklet like Local Eyes, it gets picked up, read, saved, and shared.

Plus… no algorithm’s going to hide it.
It lands, every time.

4. The Right Customers Live Locally

Sick of quoting for jobs miles away? Travelling too far for tiny jobs?

It might be because you’re not visible locally.

Your competitors are getting work closer to home because they’ve made themselves the go-to name in their patch.

They’re not relying on word-of-mouth alone. They’re putting their name out there…professionally and consistently.

5. Social Likes Aren’t Sales

Let’s talk about vanity metrics.

Yes, it’s nice to get a few likes on Facebook. But that doesn’t pay the bills.

You can’t always see who’s picked up the Local Eyes booklet and circled your number. But when the calls and quote requests come in? You’ll know it’s working.

Real results come from real visibility, not just empty social stats.

6. You Don’t Have to Do It All

You’re not a marketing expert. You don’t have time to create ads, write posts, design flyers, or figure out where to even start.

That’s where we come in.

At Local Eyes, we help small businesses and skilled trades get seen…without the faff.
No big budgets. No fancy lingo. Just local visibility that works.

Ready to Be Seen?

Download our Media Pack to see how we can get your business in front of 288,000+ local homes each month…our prices start from just £20+VAT.

Stop relying on luck and likes…start showing up where it matters!