Ever wonder why some businesses seem to always be busy while others struggle to get noticed?
It’s not luck. It’s not even necessarily better products or services.

More often than not, it comes down to visibility at every step of the customer journey or…as we like to call it, The Purchase Pathway.

Most people don’t make a purchase the moment they first see your name.  They take a journey. And if your business isn’t showing up along the way, someone else will.

Here’s how the pathway works

Step 1: Awareness – First Impressions Matter

This is where people first see your business.

Maybe they’re flicking through their local magazine with a cuppa. They’re not ready to buy yet…but they’ve noticed you.

The businesses that stay visible consistently are the ones people remember when the time comes to act.

Tip: Repetition builds trust. One-off ads are easy to forget, but regular appearances build recognition.

Step 2: Interest – Sparking Curiosity

Next comes curiosity.

Your business has caught their eye, and they start paying a bit more attention. Maybe they fold over the corner of the page, show a partner, or make a mental note.

This is why your advert needs to work hard for you…strong design, a clear message, and a simple next step.

Tip: A clear call-to-action (like “Call us today” or “Visit our website”) is what moves people from “that looks good” to “I’ll get in touch.”

Step 3: Research – Standing Out When They Search

When local people start looking for a service, they don’t start from scratch…they go to the names they already recognise.

That’s the power of print. Your ad in Local Eyes has already done the groundwork before they even hit Google.

Tip: Print advertising builds trust and credibility, making your business the one they look for online.

Step 4: Engagement – Turning Interest into Action

This is the point where people reach out…call, message, visit your website, or follow you on social media.

A strong, simple call-to-action in your ad turns curiosity into contact.

Tip: Keep your next step easy and obvious. A complicated process can lose a warm lead fast.

Step 5: Nurturing – Staying Top of Mind

Here’s the truth: not everyone buys straight away.

But the businesses who succeed are the ones that keep showing up, building trust until the timing is right.

Tip: Consistency is key. Repetition in trusted spaces like Local Eyes keeps your name fresh in their mind.

Step 6: Conversion – Becoming the Business They Choose

And finally…the moment everything leads up to…

The customer decides. And the business they’ve seen most, trust most, and remember best is usually the one they call.

Being visible at every stage of the pathway isn’t about being pushy…it’s about being there when people are ready to buy.

Why Local Eyes Is So Effective at Every Stage of the Purchase Pathway

✅ Delivered to 288,000 local homes by Royal Mail – Awareness
Your business gets seen by thousands of local people every month, putting you front of mind before they even start looking.

✅ Trusted by the community for over 19 years – Interest & Research
When locals see your ad in a trusted publication, it builds instant credibility and makes you a name they’re more likely to look up online.

✅ Professionally designed ads that stand out – Engagement
A clear message and strong call-to-action help turn a casual glance into clicks, calls, and enquiries.

✅ Affordable options for every stage of business – Nurturing & Conversion
Consistency is key to being remembered when people are finally ready to buy…and with flexible pricing, you can stay visible month after month.

Advertising in Local Eyes keeps your business visible and memorable…from the very first glance to the moment someone decides to buy.

Be the Business Locals Remember

If you want more enquiries, more loyal customers, and more people choosing you when it matters most, it starts with being visible.

Download our Media Pack today to see full pricing and options and start getting your business noticed at every step of the pathway.