by Leanne Waite | May 27, 2026 | Advertising, Tips
People Are Still Spending Money...They're Just Spending It Differently You only have to walk through a busy garden centre, try booking a restaurant at the weekend, scroll social media or nip to the supermarket to see it… People are still spending money… They’re eating...
by Leanne Waite | Mar 11, 2026 | Advertising
The Biggest Marketing Mistake Businesses Make During Quiet Periods Most businesses treat quiet periods the same way. When work slows down, sales decline, the diary has gaps, marketing is often the first thing to be switched off. It feels like the sensible thing to...
by Leanne Waite | Feb 4, 2026 | Advertising
If you’re a local business looking for better customers…not just more enquiries…it’s time to pay attention to the audience quietly holding most of the UK’s spending power…Baby Boomers! Despite all the noise around digital marketing, this generation continues to make...
by Andrew Clayton | Dec 17, 2025 | Advertising
As we head towards 2026, it’s easy for small businesses to feel overwhelmed by marketing advice. One minute you’re told you must be on every social platform.The next, you’re being sold the latest shiny digital promise. But here’s what hasn’t changed…and won’t change...
by Andrew Clayton | Nov 19, 2025 | Advertising
How Local Eyes Takes Someone From “I’ve Seen You” to “I’ve Booked You” Most people don’t buy the first time they come across a business…they go on a journey.At Local Eyes, we call this journey The Purchase Pathway, and every single one of our advertisers moves their...
by Andrew Clayton | Oct 16, 2025 | Advertising, Tips
Ever wonder why some businesses seem to always be busy while others struggle to get noticed?It’s not luck. It’s not even necessarily better products or services. More often than not, it comes down to visibility at every step of the customer journey or…as we like to...
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