How Local Eyes Takes Someone From “I’ve Seen You” to “I’ve Booked You”

Most people don’t buy the first time they come across a business…they go on a journey.
At Local Eyes, we call this journey The Purchase Pathway, and every single one of our advertisers moves their customers through these six simple steps.

Here’s how it works…

1. Customers See Your Advert in Local Eyes

Everything starts the moment someone spots your printed advert in the magazine.
They recognise your brand, start to remember your services, and most importantly, they associate you with a trusted, reliable local publication.

Being seen regularly builds credibility long before someone is ready to make a decision.

2. Awareness Turns Into Interest

When they do need your service, your name pops into their mind.
You’re no longer just another business…you’re familiar.
You become one of their “trusted options.”

That spark of recognition is the first step towards them choosing you over someone they’ve never heard of.

3. Customer Takes Action

Here’s where your advert really starts working.

People follow the call to action on your Local Eyes ad.
They check:

• Your website
• Your Facebook or Instagram
• Your reviews
• Your portfolio or past work

You’ll often see a noticeable jump in your followers and website traffic right after the magazine lands through letterboxes.

Your advert gets their attention…your online presence helps seal the deal.

4. Engagement with Digital Platforms

Although many customers still prefer to pick up the phone, we know from advertiser feedback that the majority will make first contact online.

That might be through:

• Your website
• Email
• Social media
• Messenger or WhatsApp
• Or even a quick text message

And all of that digital activity is driven by your Local Eyes advert.

Print sparks the interest.
Digital delivers the engagement.

5. Re-Targeting and Follow-Ups

Once someone has shown interest, it’s your chance to stay in front of them.

Reply to enquiries quickly.
Stay active on social media.
Keep your business visible online so you remain top-of-mind when they’re ready to book.

Your printed advert begins the journey…your follow-up helps complete it.

6. They Become a Customer!

This is the moment everything pays off.

They contact you for:

• A quote
• A consultation
• Advice
• Or to book your services directly

And it all started with one simple thing:

They saw your business in Local Eyes and kept seeing you at every step of their Purchase Pathway.

Ready to Get More Local Customers?

If you want your business to be the name people think of first, not last, then it’s time to secure your space in Local Eyes.

The sooner you start, the sooner your customers start moving through your Purchase Pathway.

Download our Media Pack for full pricing…we’re here and ready to help your business grow!