If you’re a local business looking for better customers…not just more enquiries…it’s time to pay attention to the audience quietly holding most of the UK’s spending power…Baby Boomers!

Despite all the noise around digital marketing, this generation continues to make confident, considered buying decisions… and best of all…they still trust print to guide them.

Here’s why Baby Boomers matter…and why Local Eyes remains one of the most effective ways to reach them.

They Have The Spending Power

Baby Boomers hold over half of the UK’s personal wealth.
They’re typically homeowners, often mortgage-free, with disposable income to spend on:

• Home improvements
• Health & wellness services
• Lifestyle upgrades
• Trusted local trades and professionals

They value quality, reliability, and experience…and they’re willing to pay for it.

Local Eyes magazines are delivered by Royal Mail to 312,000 homes across Yorkshire, placing your business directly in front of an audience aged 55+ who are ready and able to spend.

Baby Boomers Still Trust Print

Digital ads are easy to scroll past. Print works differently.

Baby Boomers grew up with print. They trust it. They read it properly. And they keep it!

Local Eyes isn’t skimmed and forgotten. It’s picked up, flicked through, left on coffee tables and revisited when a service is needed.

Many readers use print to shortlist businesses first, then do their online research after.
That means your advert becomes the starting point…not just another interruption.

They Invest in Quality

Local Eyes readers don’t chase the cheapest option.

They invest in:

• Their homes
• Their comfort
• Their health
• Long-term solutions

They’re looking for businesses that feel established, local, and trustworthy…not flashy or gimmicky.

With Local Eyes, your message reaches 312,000 Yorkshire households for less than 1p per home, making it one of the most cost-effective ways to reach an audience that values quality over price.

Real Customers…Not Click-and-Go Enquiries

One thing advertisers tell us time and time again?

The enquiries they get from Local Eyes are better quality.

Readers take their time.
They read.
They consider.
And when they contact you, they’re serious.

This isn’t impulse marketing.
It’s intent-led marketing.

Be Where Quality Customers Look First

Before booking a tradesperson or local service, many Local Eyes readers still turn to print to decide who they’ll contact.

Being visible in Local Eyes means:

• You’re familiar before the first call
• You’re trusted before the first quote
• You’re remembered when the decision is made

That familiarity is what turns awareness into action.

One Enquiry Can Turn Into Several Jobs

Baby Boomers value loyalty.

When they find a business they trust, they stick with it…and they talk about it.

One Local Eyes enquiry often leads to:

• Repeat work
• Ongoing relationships
• Referrals to friends, family, and neighbours

That’s what makes this audience so valuable…they make your marketing work harder for longer.

Popular Local Services People Actively Look For

Local Eyes readers aren’t casually browsing. They’re looking for solutions, specialists, and trusted local businesses they can rely on.

Some of the most in-demand services our readers actively search for include:

• Kitchens & bathrooms
• Roofing & roof repairs
• Windows, doors & conservatories
• Driveways, paving & patios
• Home security, alarms & CCTV
• Boilers, heating & renewable energy
• Decorating & home improvements

But it’s not just trades.

Local Eyes is also trusted for everyday and lifestyle services such as:

• Healthcare services
• Dental practices & opticians
• Beauty salons & hairdressers
• Massage, wellbeing & holistic therapies

And practical, ongoing support services including:

• Garden maintenance & landscaping
• Tree surgeons & outdoor services
• Cleaning & home help services
• Pet care, grooming & dog walkers
• Car servicing, MOTs & valeting

…and much more.

These are services people need, not impulse buys…and Local Eyes puts your business right in front of households already in decision-making mode.

Ready to Be Seen by the Right People?

Local Eyes connects your business with customers who:

• Have real disposable income
• Prefer local businesses
• Value quality and reliability
• Take time to choose…and choose well

If you’d like to explore how your business could feature in an upcoming issue, now’s the time to act.

Let’s get your space booked in the next issue…give us a call on 01977 672679…drop us a WhatApp message to 07593 885148 or download our Media Pack below for more info and pricing.